One of the biggest challenges is the layout of all the badges. I also tweak the team colours slightly to give them a bit of a retro feel (I shift blacks to have a bit of brown and desaturate some team’s colours). To maintain a consistent look, each collection uses the same base colour (a cream/canvas colour). I move my sketches into Affinity Designer and start the vector process. After that, I usually sketch some ideas for a script design and then move into sketching badges. I usually start by sketching a page of letter marks because I know these will be used in multiple designs. I give myself as much time as I need to sketch ideas. This is the best way to describe my style. I really love to pair the traditional sports look with these vintage designs. For example, when I was working on the Minnesota Wild collection, I saved images of vintage outdoor apparel designs and signage. Some of these teams have been around for a long time and I love finding pieces of their visual identity from their early years.Īfter that, I create a second mood board of other creative inspiration that I think relates to the team. In this step, I really try to find the hidden gems of the past. Next, I create a mood board of team logos, jerseys and apparel designs. I collect information about the team (established date, location, logo history, taglines, nicknames and colour schemes). The process is very important for this series! I go through the same steps each time. I think it’s important with passion projects to take your time, explore multiple ideas and embrace the creative process.Ĭan you give us an overview of your process-which elements do you usually draw first and how do you ensure that everything holds together as a set? Since passion projects come second to paid work, I might only have a few hours some weeks, but it’s not uncommon for me to dedicate half of my Saturdays to this series. Some collections come together pretty fast and some need more time, but I generally give myself one month to work on a team. I work in a deadline-driven industry, so when I start a passion project, I allow myself to enjoy the process.
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When working on this series I try not to think about time too much. “I think it’s important with passion projects to take your time, explore multiple ideas and embrace the creative process.” How long do you typically spend creating a set of badge artwork for a team? I think everyone should have passion projects that allow them to take a step away from their 9-5 work and enhance their skills in a manner that sparks joy for them. To me, this is the best decision I could have made as it has helped me in my career, helped with my mental health, and enhanced my overall skills in design. In order to keep the spark alive, I decided that I needed something outside of work where I could have complete creative freedom. Even if this is the case, unfortunately, a lot of the time, you aren’t able to work on specific projects or areas that spark your passion. Most people (I hope) choose their careers based on their passion. Toronto Maple Leafs badge collection How important is it for artists to reserve time to work on passion projects like this? “I think everyone should have passion projects that allow them to take a step away from their 9-5 work and enhance their skills in a manner that sparks joy for them.” This series has its challenges, but overall, it has helped me to become a better designer, find my creative style and combine my childhood passion with my love for design. After that, I set the goal to create a collection for every team in the NHL. I enjoyed the process and challenge so much that I continued on to the Toronto Maple Leafs. The whole NHL series started by accident through a passion project of designing retro badges for my all-time favourite team, the Detroit Red Wings.
I started by making logos and badge designs each week to push my design skills and stay creative. When Covid hit and we were all stuck at home, I desperately needed a creative outlet. My hometown is a border city to Detroit, so I grew up idolising the Detroit Red Wings. Could you tell us more about it?Īs I mentioned before, sports were a big part of my life growing up. Detroit Red Wings badge collection Like many others, we’ve loved following your NHL series on Instagram.
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